Marketing & Self Branding

Course Outlines:

  • Definition of marketing
  • Marketing components
  • What is a marketer?
  • Marketing planning
  • Marketing audit
  • Marketing campaign plan
  • Marketing Vs. Sales
  • Market segmentation
  • Market positioning
  • Market differentiation strategies
  • The marketing mix
  • Market analysis
  • Market research
  • Marketing project


Business Management

Course Outlines:

  • What does management truly mean?
  • What is a manager?
  • How do managers set vision, mission, goals and strategies?
  • What is the role of Values in management?
  • Management Vs. Leadership, is it true?
  • What are the components of a manager?
  • Why do managers fail?
  • What are the functions of management?
  • What are the main types of managers?
  • Is it micro or macro management?
  • What is the role of motivation, empowerment and delegation?
  • How do managers build effective teams?
  • Why do managers write a business plan?
  • what is the role of sustainability in management?
  • Why should managers care about capacity building?
  • How do managers evaluate and check progress?


Communication Skills

Course Outlines:

  • Self-awareness
  • Exploring differences while communicating with others
  • Developing assertiveness skills
  • Communicating feeling and words
  • Verbal Vs. Nonverbal communication
  • Body language, posture, and eye contact
  • The power of the voice and intonation
  • Definition of effective communication
  • Effective listening techniques
  • Personal power & influencing skills
  • Feedback strategies
  • understanding interpersonal skills as part of effective communication processes
  • Identifying the significance of attitudes, values and perceptions in interpersonal communication
  • Utilizing effective communication skills to build strong relationships
  • Understanding the importance of good communication in a professional environment
  • Developing, implementing and promoting effective communication techniques
  • Understanding the importance of team communication in a professional environment


Human Resources

Human Resources:

Is the main partner to the success of any business.
Course outlines:

  • Effective strategy for managing human capital within companies and organizations in order to achieve business goals and gain a competitive advantage
  • The meaning of human resource management
  •  Recruitment and Recruitment
  •  Performance Management
  •  training and development
  •  Institutional Development
  •  Labor Relations and Personnel Affairs
  •  Benefits and Compensation
  •  Occupational Health and Safety
  •  The most important laws and regulations governing the work of human resources